Over the past few months, we’ve been focused on finding ways to streamline the optimization process, and make Video SEO simpler and more effective for Wistia customers. With that in mind, we’re really excited to share that some recent releases have made Wistia embed codes better for search engine optimization.
You heard right. Video SEO is back, and the improvements we’ve made are available for all of our customers. We’ve taken the core functionality from our old SEO embed, and developed a new Standard embed that does all of the same work, but it loads faster and more reliably. It also involves significantly less code (which means there’s less risk of losing something while copying and pasting, or breaking a CMS). Go ahead and scroll through the embed codes below. There’s quite a difference! #### The old SEO embed code: “`html
Music Volume ”` #### The new Standard embed code: “`html
”` ### Our new Standard embed #### Metadata for SEO is now provided with JSON-LD The old SEO embed worked by using microdata to include schema.org markup as part of the the overall embed code. This worked reasonably well, but it slowed things down, was prone to error and in some cases caused conflicts with other on-page markup and Facebook OpenGraph tags. The new approach works by injecting the same metadata, including transcripts, into the “”“ of the page via JSON-LD. upload an SRT file or order a transcription from Wistia, it will be included with the rest of the metadata (title, thumb, description, publish date, etc.) in the of the page, and will be indexed by Google. #### The new embed code is really small, so where is the metadata hiding? This is the question I asked Max, our lead developer on this, when he first demo’d the new embed codes. If you want to see the metadata we’re including for your video on the page itself: - Open up your page in Chrome, and then open the developer tools window by pressing Ctrl + shift + I (PC) or Command + Option + I (Mac) - Do Ctrl/Cmd + F and search for “LD+JSON” - Click the dropdown icon - Voila! #### How can I tell if my videos are indexed with a snippet? - Head to Google.com/video - Type in the URL of your website - See if your page comes up with a video snippet Additionally, If you’d like to test how Google is reading your page, and whether they’re discovering your videos correctly, you can use the Structured Data Testing Tool . If it’s worked correctly, you should see something like this: If you have any thoughts, questions, or concerns, let us know in the comments below! http://ift.tt/1kGmFzE via music videos production companies
from Tumblr http://ift.tt/1iOgsR9
What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.
ReplyDeleteGuest Post On Authority Sites