It’s important to develop an aesthetic and a shooting style for your brand, but equally as important to push boundaries and experiment. So on a whim, I emailed our friends at LensProToGo and asked to borrow an 800mm super telephoto lens. They said yes!
“Every lens can help to tell a different story visually.”
### Stabilization is hard I knew that getting a steady shot would be a challenge with this beast of a lens. So I mounted the lens on the largest tripod in our fleet. Even with the lens on the tripod and the lens image stabilizer turned on, it was so incredibly difficult to eliminate camera shake. While we were outside, the wind was knocking the lens and causing shake. Inside the office on the second floor, the camera would shake anytime someone walked within 25 feet of the camera! I must be doing something wrong here. How do you get stable video footage with this thing?! If you know how… let us know in the comments. In the end, I had good luck applying the Warp Stabilizer plugin to our footage in Adobe Premiere. This did a dang good job smoothing things out and minimizing the jello effect. ### Sneaky shots are fun Within the first few hours of renting this lens, we began sneaking around the office, shooting footage of teammates from way far away. Once we set up the shot, we’d send them the “you’re on camera!” message on Slack, and they’d start searching for us. The aha moments were pretty hilarious.
“Being able to shoot from that far away and still get a quality close-up image was totally eye-opening.”
With all that being said, this lens is truly made for the great outdoors. The Wistia office is pretty big and all, but the 800mm wasn’t even breaking a sweat shooting all the way from one end to the other. ### Experimentation breeds creativity For me, this is where the real takeaway is. New gear will give you new perspectives, which ultimately supercharge creativity. It’s like a crazy powerful brainstorm session. In a business setting, it can be hard to justify spending time experimenting, but the truth is, the new ideas, team-building, and creative energy that these sessions inspire make it all worthwhile. If you’re eager to try some new gear, I highly recommend renting. It gives you the opportunity to try something on, see if you like it, and return it at the end of the day. Do we know how we’d use this super telephoto lens for a business video? Not yet. And while the 800mm lens will never make my desert island gear list, I’m really happy to have experimented and ventured past the 200mm mark.
LIBRARY » VIDEO GEAR
Get Creative with Lenses
Chris covers advantages and disadvantages of a fast lens, telephoto lens, wide-angle lens, fish-eye lens, and more.
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