Here at Wistia, we used to think of video as a tool for marketers. It’s an effective means for building brand awareness in an increasingly visual marketing landscape. However, as more businesses have adopted video and started using Wistia, they’ve also recognized the power it has to connect people. You want to use video as a tool for more than marketing, and we want to help you do it. Today, we’re announcing our integration with Salesforce as our first step towards turning video into more than just a marketing asset. We built Wistia for Salesforce with the goal of empowering everyone to use video as a sales tool. Now, you can use video data to drive valuable conversations and close more deals.
### Provide more context with video viewing data It may be easier for sales reps to reach out to leads without considering
where those prospects are in the buying process, but it definitely isn’t as effective. Sales reps can gain a much deeper understanding of how engaged their leads are when they have access to prospects’ full video viewing histories.
Every time a lead fills out a
Turnstile email collector, that lead’s contact information and
video heatmap are piped directly into Salesforce within a few seconds. Sales teams can see each viewer’s video interactions, like CTA clicks, right on their Salesforce lead record, alongside their viewing history. ### Alert reps of new video activities It’s much easier for a sales rep to have a warm conversation with a prospect when they’re clued in on what content that lead has seen and how much of a video they’ve actually watched. With this integration enabled, sales reps can act on new, engaged leads quickly and further their conversations using prospects’ viewing histories.
Wistia’s video activities can be built into your Salesforce workflows to assign tasks to lead owners or alert them when one of their leads has engaged with another video. We’ve created workflows that notify sales reps when their lead has watched 100% of a video, as well as views of new leads generated with video viewing histories—all to help sales teams prioritize based on which prospects are most engaged. ### Equip sales with compelling content In addition to tracking your video efforts, Wistia’s Salesforce integration helps you incorporate video in the sales process. By using a video thumbnail in sales conversations, reps can increase email click-through rates and deepen engagement. Wistia for Salesforce comes with video-ready email templates that each rep can use to include product videos, personalized demos, or video voicemails.
Identify the videos within Wistia that you want sales reps to have access to, and we’ll import those videos for use in Salesforce. From there, sales reps can drag and drop those videos into the existing email templates or create new ones. With every lead’s viewing history at their fingertips, reps can show them something new and move the conversation forward.
When marketing and sales work well together, everyone wins—including your customers. From the video on your site to the video thumbnails in your nurturing emails, your customers will benefit from a well-aligned strategy. Video is more than just a marketing asset. It’s an equally effective sales tool.
Wistia for Salesforce empowers sales teams to use it well.
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One of our Customer Success Coaches will teach you all about how this toolkit could transform your sales process.
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