2015 was a year of rapid change here at Wistia! As we’ve added a bunch of people to our team (we grew from **27** to **56** people over the course of this year), we’ve had the opportunity to get to know some amazing new people inside and outside of our walls and to work on lots of exciting new projects. **85,902** video marketers (a.k.a. all of you!) uploaded **over 4 million** videos to Wistia over the course of 2015, receiving **1,099,259,978** plays. That’s a lot of videos! Per Wistia tradition, we recorded a video *rap*-up of the year…
We also wanted to share some of the things we’ve been working on and sharing throughout the year, in case you missed anything! ### January - The new
Wistia Status Page launched to keep customers updated on the status of our systems. - We introduced some new
keyboard shortcuts to the Wistia app. - Chris and Trevor shared their lighting philosophy in the
Lighting on the Fly guide and a
live video AMA.
### February -
Emily joined the team. - We threw a
Friday the 13th party in our Cambridge office. - Meryl wrote about fostering
better internal communication with video. - The
Wistia camera cart made it easy for more members of the team to shoot video spontaneously. - Wistia’s
BetaPugs beta tester program launched! ### March -
Bobby and
Lauren joined the team. - Two schools, Loomis Chaffee and Concord Academy, shared their
video strategies. - Animoto’s Tom and Stevie shared some
inspiring video production tips in their AMA. - We announced a fully native
Google Analytics integration with Wistia.
### April -
Anders,
Camille,
Kelsey, and
Leo joined the team. - We launched our new
Learning Hub and
Library and wrote about
why we made the changes. - We interviewed Sarah Green of Harvard Business Review… about
how to conduct better interviews. -
Things got kinda silly when we talked to Dollar Shave Club and MaryBeth Makara of ImprovBoston about using humor in branded content. ### May -
Ron joined the team. -
Timeline Actions, including email collectors, calls-to-action, and Annotation Links, launched, along with improved video analytics. -
Adam Lisagor of Sandwich Video shared the creative process behind his iconic product videos. - We launched a guide to
hiring an in-house video producer. - The second annual
WistiaFest brought 300 video marketers to Cambridge!
### June -
Gordie,
Jonah, and
Karla joined the team. -
Multilingual captions, a new Trends page, and new video quality settings launched. - We made a video about
choosing a video backdrop. -
MailChimp shared their branding insights in a live video AMA in the community. ### July - Abby,
Andrew, and
Neil joined the team. - We made some data-driven conclusions about
increasing your video play rate. - We collaborated with our HubSpot neighbors on a
guide to video and social media. - We traveled to Seattle to learn and hang out with the Mozzers at
MozCon. - We released a new album of
free background music tracks by the ever-talented Dan Mills.
### August -
Jenny joined the team. - We celebrated our
Enterprise plan launch with an
all-hands-on-deck, single-shot parade video. - We launched some
improved tools for managing your video library. - Our friend Julian Moiwai of ZVRS shared some crucial suggestions for
making your video content more accessible. - Meryl wrote about
using B-roll to level up your video production. - The
month without a social media manager necessitated some scrappy collaboration. ### September -
Erika,
Margot,
Ryan, and
Tom joined the team. - We hung out with HubSpot at
INBOUND in Boston and traveled to the West Coast for
Dreamforce. - Chris and Trevor documented our process for
shooting videos of laptop screens. - Our
new login page launched. - Andrew wrote about how to
incorporate video in your user onboarding. - Chris shared
Wistia’s company values and how they were developed over time.
### October -
Aaron,
Anthony,
Jay, and
Mike joined the team. - Chris wrote about how Wistia
ditched a “flat” approach and opted for structure. - Our
Non Sequitur Fridays series moved to a new, separate location. - ThoughtWorks shared their tips for
recruiting with video. - We hosted our second-ever company-wide hackathon, The Hackening, and built everything from a bathroom speaker system to an office phone booth. ### November -
Alicia,
Dave,
Luis, and
Naike joined the team. - We launched our
guide to video and marketing automation. - We talked
marketing automation and
shooting video solo in the first #WistiaChat conversations on Twitter. - Ezra explored how to
incorporate video data in your overall marketing. - Video SEO got simpler and more effective with the launch of the
new Wistia standard embed.
### December - We got familiar with how Zendesk, Wipster, and Litmus
use video to build relationships. - We chatted with Unbounce about their latest
educational video series. - We hosted our first
live video #WistiaChat hangout, featuring Daniel Loeschen, Enget Dang, Jessica Webb, Steven Howe, and Bart Buerman as guests. **See you in 2016!**
Want to keep up with our antics in 2016? Follow @wistia on Twitter!
from Wistia Blog
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